About LeelineToys
Empowering Brands with Custom Toys Solutions
Welcome to LeelineToys, where creativity meets craftsmanship. As a premier China custom toy manufacturer, we specialize in transforming innovative ideas into high-quality, sustainable products that captivate hearts worldwide. With 10+ years in the industry, we’ve collaborated with over 300 global brands. Ship more than 500,000 toys every month to retailers, IP holders, designers, and businesses.
Innovating the Future of Custom Toys
Our Journey
LeelineToys started in 2015 and has become a prominent name in custom toy design and manufacturing. Combine creativity with sustainability.
Starting from China, we have expanded to serve clients in North America, Europe, Asia-Pacific, and the Middle East. Our path is defined by continuous innovation, relentless quality improvement, and an ever-expanding product range. Every year, we boost our supply chain. Improve our design abilities and gain a better understanding of global toy markets.
Our high-tech manufacturing plant spans 15,000 square meters. It contains advanced equipment managed by a team of over 200 skilled professionals. We cover all stages of toy-making, from design to production and quality control. Ensures every product meets international safety standards and meets our clients’ special needs.
At LeelineToys, we don’t just manufacture toys—we craft experiences. From custom plush characters to designer collectibles, our toys showcase quality, creativity, and a global connection.
Get A QuoteMeet Our Founder, Sharline Shaw
Sharline Shaw founded LeelineToys and has 15 years of experience in custom toy manufacturing and global trade. With a solid background in industrial engineering and international business, she founded our company. Her goal is to link innovative Chinese manufacturing with creative brands worldwide.
Under Sharline’s guidance, we’ve helped numerous brands turn their unique toy ideas into reality. We support a wide range, from local design studios to major international entertainment giants.
Her leadership drives a strong focus on quality, sustainability, and customer-centered solutions. Made LeelineToys a reliable China custom toy manufacturer for brands looking for innovative and exceptional toy development.
E-mail: [email protected]
Sales Team
Our Sales Team is more than just a point of contact; they are your strategic partners. With a deep understanding of international trade regulations and toy safety standards (such as EN71 and ASTM), they bridge the gap between your vision and our production line.
Andie
Cassidy
Grace
Wanda Lee
Winnie
Zoe
Marketing Team
The Marketing Team at LeelineToys is the ‘eyes and ears’ of the industry. They don’t just follow trends; they anticipate them. By analyzing global toy market data and consumer behavior, they help our clients stay ahead of the curve.
Opal
Ellie
Rita
Sourcing & Other Teams
Behind every great toy is a robust supply chain. Our Sourcing & HR Team ensures that LeelineToys operates with maximum efficiency and unmatched integrity. They manage the most critical asset of our company: our people and our materials.
Vivian
Lynn
Frieda
Lula
Sandy
Sumi
Lisa
Bob
Tristan
Why choose us
Our Core Strengths
Sustainability Focus
Revolutionizing toy manufacturing, our China-based sustainable approach. We supply GOTS-certified materials and biodegradable packaging. Saves 30% of water and recycles 90% of waste. Reduce environmental impact and enhance your brand reputation.
Uncompromising Quality
Precision defines our China custom toy manufacturing approach. With comprehensive material tracking and testing that provides you detailed quality reports. From raw material selection to final product testing. Delivering toys that exceed ASTM F963 and EN71 standards. Ensuring consistent performance and exceptional safety.
Cost-Effective Scalability
Our state-of-the-art custom toy manufacturing lines in China can flexibly shift from 300 pieces to 500,000 units a month. Effortlessly transition between small-scale artisan batches and large-volume international product lines. Adapt to your business needs and budget constraints.
End-to-End Manufacturing Odyssey with LeelineToys
With over 10 years of expertise, our specialized China custom toy manufacturers ensure every custom toy meets the highest standards of quality, safety, and sustainability.
Client Success Team
Our business team includes experienced project managers and account specialists. Ensure clear communication and effectively execute your vision. They provide tailored quotations within 24 hours, track production via a real-time digital platform, and offer 24/7 support. Enables you to meet deadlines and maintain clear communication across projects.
Creative Design Crew
Every extraordinary toy begins with a spark of imagination. 25 design professionals—including product designers and graphic experts—works closely with customers to breathe life into initial concepts. They create unique plush, vinyl, and resin designs using advanced 3D modeling and rendering software. Prototypes are available in 3 to 5 days. Enhance product appeal with market trend insights.
Modeling & Prototyping Unit
Skilled modeling team, including 5 structural engineers and 3D printing experts, perfects designs with precision. Creativity knows no boundaries, and neither do our customization capabilities. With over 200 fabric choices and limitless colors, we make manufacturing personal. You can add unique features, turning the process into an art form. Ensuring accurate, market-ready custom toys that align with your specifications and global standards.
Production Specialists
Our state-of-the-art 15,000 square meter facility is a testament to manufacturing flexibility. Our modular production lines easily adjust. We can produce from small batches of 300 units to large runs of 500,000 each month. Specialized departments—including molding, vinyl injection, painting, and resin workshops. Optimizing efficiency while maintaining ASTM F963, EN71, and CPSIA compliance for consistent quality.
Quality Control Experts
A strict three-tier inspection system checks every step of production. Begins with choosing raw materials and ends with verifying the final product. Traceable materials and thorough inspections guarantee safe, durable products, minimizing risks for you. Backed by international certifications including CE, ASTM, and EN71, we guarantee toys that are not just beautiful, but safe and durable.
Packaging & Logistics
The packaging team designs custom retail solutions, focusing on eco-friendly options like FSC-certified and biodegradable materials. At the same time, our logistics crew manages global shipping with top forwarders. Our digital logistics platform provides real-time tracking. Optimizing supply chains for efficiency. Ensure your toys reach markets worldwide with the same care and precision we apply to their creation.
Demonstrate LeelineToys performance with stats
Our Products
Trusted by companies worldwide
Testimonials
As a leading entertainment brand, we needed a custom toy manufacturer that could bring our characters to life. LeelineToys transformed our concept into 50,000 high-quality plush toys within 30 days. Their design team’s precision and ability to capture our brand’s essence was remarkable. The 100% safety compliance and sustainable manufacturing exceeded our expectations.
– Lennie W Lawrence
LeelineToys transformed our brand’s merchandise strategy. As a global retailer, we needed a toy manufacturers partner that could handle complex, large-scale production. They provided 250,000 custom toys across three lines. And maintained quality and hit our tight deadlines for the holiday season. Their sustainable packaging and design innovation set them apart from other manufacturers.
– Alberto S Scarborough
