About Us
We're the factory partner that independent toy brands have been looking for.
No agents. No markups. No runaround. Just direct access to your production team — real engineers who treat your product like it's their own.
Excellence
Manufacturing Facility
Dedicated workshops for every production process
Team Members
Designers, engineers, QC specialists, and support
Global Brands
Across 45+ countries on 4 continents
Quality Pass Rate
ISO 9001, EN71 & ASTM F963 certified
Built on Craft,
Driven by Trust
We believe independent toy brands deserve world-class manufacturing without the middlemen. That's why we built a factory where you work directly with the engineers making your product — no agents, no delays, no lost-in-translation.
Every client gets a dedicated project manager, real-time production tracking, and direct access to the factory floor. The way manufacturing should work.
Manufacturing
Michelle Lin &
the Vision Behind It All
10+ years in custom toy manufacturing. Michelle built LeelineToys from the ground up, turning a personal passion for craftsmanship into a global partner trusted by hundreds of brands.
She personally oversees every major client relationship and maintains an open-door policy for partners worldwide. Transparency builds trust. Trust builds lasting partnerships.
From Workshop to Global Partner
Founded in China
A small workshop with big dreams. Michelle Lin starts LeelineToys with 5 employees and a commitment to quality that larger factories had forgotten.
First 50 International Clients
Word spreads. Independent brands discover enterprise-grade manufacturing without the agent markup. Team grows to 30.
ISO 9001 & EN71 Certified
Major investment in quality management systems and safety certifications. Third-party testing partnerships with TUV, SGS, and Intertek.
15,000m² Facility Expansion
Moved into our current headquarters in China with dedicated workshops for plush, vinyl, wood, and resin production. Team surpasses 150.
300+ Global Brands Served
Milestone: 300+ brands across 45+ countries trust LeelineToys. 500K toys delivered monthly. Global reputation solidified.
Leading the Industry Forward
200+ team members, advanced prototyping, sustainable materials program. The most trusted custom toy manufacturer for independent brands worldwide.
Three Pillars of Excellence
Sustainable Manufacturing
We believe great toys shouldn't come at the planet's expense. Every material choice, every process decision, and every shipment is evaluated through a sustainability lens — from GOTS-certified organic fabrics to biodegradable packaging alternatives.
- GOTS-certified organic cotton and bamboo fabrics
- Biodegradable packaging options across all product lines
- 30% water savings through closed-loop dyeing systems
Rigorous Quality Assurance
Quality isn't a checkpoint at the end — it's embedded in every stage of production. From raw material intake to final packaging, our three-tier inspection system catches variances before they become problems. Every product ships with full compliance documentation for your target market.
- Full raw material traceability with batch-level tracking
- ASTM F963, EN71, ISO 8124, and CPSIA compliance
- Three-tier inspection: incoming, in-line, pre-shipment AQL
Cost-Effective Scalability
Start small, scale fast. Our modular production lines adapt to your growth — from a 100-unit pilot run testing a new market to 500,000 units/month for an established retail chain. No penalty for starting small, no ceiling on how big you can grow.
- Flexible MOQ starting at 100 units in select categories for new partners
- Modular production lines scale to 500,000+ units/month
- Direct factory pricing — no agent commissions, no hidden markups
Built to Deliver
Client Success Team
Your dedicated partner from day one
- › Dedicated project manager assigned to your account
- › 24-hour quote turnaround on standard RFQs
- › Real-time production tracking dashboard
Creative Design Crew
25 designers bringing ideas to life
- › 25 full-time designers across multiple disciplines
- › 3D modeling and rendering in SolidWorks, Rhino, and ZBrush
- › 3-5 day concept-to-prototype turnaround
Modeling & Prototyping Unit
5 structural engineers, precision prototyping
- › 5 structural engineers specialized in toy mechanics
- › In-house 3D printing with SLA, FDM, and SLS technologies
- › Hand-finished prototype samples for client approval
Production Specialists
Modular lines, precision manufacturing
- › Dedicated molding, vinyl rotocasting, and resin workshops
- › Hand-painting and airbrush finishing stations
- › Sewing and assembly lines for plush and textile products
Quality Control
Three-tier inspection, zero compromises
- › Independent QC team reporting to quality management, not production
- › Three-tier inspection: incoming materials, in-line sampling, pre-shipment AQL
- › CE, ASTM F963, EN71, and CPSIA certification management
Packaging & Logistics
From factory floor to retail shelf
- › FSC-certified packaging with custom structural design
- › Global shipping: FOB, CIF, and DDP terms available
- › Amazon FBA prep, barcoding, and retail routing
Real People, Real Partnership
The core team leads who own your project day to day — backed by 200+ designers, engineers, QC specialists, and support staff across our 15,000m² facility.
Sales Team
Your dedicated consultants — from first inquiry to final delivery
Sylvia Deng
Senior Business Consultant
Winnie Wang
Client Success Manager
Penny He
Account Manager
Grace Wu
Project Coordinator
02 · Design & Engineering
Designers and engineers turning your concept into a production-ready product
Ophelia Ou
Product Design Lead
David Chen
Structural Engineer
Daphne Tao
Product Designer
Peter Liu
Prototyping Engineer
Production & Quality
Manufacturing, quality control, and compliance — the engine room
Michael Zhao
Production Manager
Nina Zhou
Quality Control Lead
Daniel Wu
Compliance Officer
What Our Partners Say
"LeelineToys didn't just manufacture our product — they improved it. Their engineering team caught a structural weakness in our original design during prototyping and suggested a reinforcement that made the final product 40% more durable. That level of care is rare in this industry."
Michael Torres
Founder, StellarPlay Toys (USA)
"We visited five factories across Guangdong before choosing LeelineToys. The difference was immediate — clean floors, organized production lines, comprehensive safety documentation, and a team that spoke our language both literally and figuratively. Three years and 12 product lines later, they're still our only manufacturing partner."
Sarah Lindström
Head of Product, NordicKids (Sweden)
Ready to Build Your Next Toy?
From sketch to shelf. Our team is ready when you are.
Start Your Project